TEO Business CulturePublications

 

O Essencial em Pontos de Referência (“The Essential on Points of Reference”)

O Essencial em Pontos de Referência gathers the fundamental ideas of the book Pontos de Referência (“Points of Reference”), the second printed work written by engineer Norberto Odebrecht, originally published in 1970. The book contains the bases of what would later become the Odebrecht Entrepreneurial Technology - T.E.O. It is directly especially at the young leaders of the Organization and addresses topics such as entrepreneurship, delegation, leadership, education through work and communication.

Author: Norberto Odebrecht
Year: 1970 
Publisher: Publicações Odebrecht
Price: R$ 40
Where to buy: Odebrecht Foundation
E-mail: fundacao@odebrecht.com
Tel.: 55 71 3206-1752 / 1556

 

Survival, Growth and Perpetuity

Published in 1983, the three volumes of the work “Sobreviver, Crescer e Perpetuar” established the basis of the Odebrecht Entrepreneurial Technology (TEO). These books have contributed to spread the principles, concepts and criteria adopted by the Organization since its foundation. They have also helped to encourage the work based on Action Plans and Programs. This publication was enlarged in 1984 and reviewed in 1987, 2002, 2006 and 2007, but maintained the essence of the entrepreneurial philosophy unchanged. The work consists of a set of three volumes and is available in Portuguese, English and Spanish.

Author: Norberto Odebrecht
Year: 1983
Publisher: Odebrecht Foundation
Price: R$ 100
Where to buy: Odebrecht Foundation
E-mail: fundacao@odebrecht.com
Tel.: 55 71 3206-1752 / 1556
 

 

Education through Work

“Educação pelo Trabalho” was published in 1991 to demonstrate the Odebrecht Organization leaders’ commitment to the transmission of the entrepreneurial culture to successive generations of entrepreneurs. The book has consolidated the principle, previously announced in the publication “Pontos de Referência” (“Points of Reference”), by which Odebrecht should act as an Organization of knowledgeable people. It is directed to young people and all those responsible for continuing the work of the previous generations.

Author: Norberto Odebrecht
Year:
1991
Publisher:
Odebrecht Foundation
Where to buy:
Sold out

 

What Do We Need?

At the end of the 60s, the acquisition of new Clients became crucial for the survival and growth of the Odebrecht Organization. With this perspective in mind, the following question arises: what is necessary to ensure business prosperity? Inspired by intuition, Norberto Odebrecht presents a series of ideas and experiences in the book “De que Necessitamos?”. Its objective is to create mental discipline and practical action geared toward success. The work is available in Portuguese, English and Spanish.

Author: Norberto Odebrecht
Year: 1968
Publisher: Odebrecht Foundation
Price: R$ 25
Where to buy: Odebrecht Foundation
E-mail: fundacao@odebrecht.com
Tel.: 55 71 3206-1752 / 1881 
 

 

Points of Reference

With short, high-impact phrases, the book “Pontos de Referência” summarizes the hands-on experience of Norberto Odebrecht, becoming a guide for the new generation of entrepreneurs. He encourages professionals to recognize the importance of a proactive approach. First published in 1970, this publication turned the book "De que Necessitamos?" (“What Do We Need?”) into an opportunity to compare intuition and rationality, thinking and action, planning and execution.

Author: Norberto Odebrecht
Year: 1970
Publisher: Odebrecht Foundation
Where to buy: Sold out

 

Influence and Be Influenced

“Influenciar e Ser Influenciado” is a collection of lectures divided into five volumes, published at different times. The books portray the life and work experiences of the Organization’s founder, Norberto Odebrecht. By reading them, the Member comes into contact with the theses that are currently incorporated into the Odebrecht Entrepreneurial Technology (TEO). Accordingly, this work is an important contribution to the Organization’s history, memory and culture.

 

Author: Norberto Odebrecht
Volume 1: 1984
Volume 2: 1985
Volumes 3, 4 and 5:
1993
Publisher: Odebrecht Foundation
Where to buy:
Sold out